When we share a peek behind the scenes at the Cottage, we often focus on the work of writing, illustrating, and designing a children’s book. But it also takes quite a bit of work to get our books onto store shelves! So today we’d like to touch on the important work done by our sales team.

After the creative team sends the finished files to the printer, we wait several months to see the first printed copies of the book. In the meantime, our sales team begins presenting our newest titles to the buyers for our many retail partners.

If we don’t yet have printed copies, we need another way to show buyers how beautiful our upcoming titles will be. Here’s the best way we’ve found to create samples for our sales team: We print our finished files onto sticker paper from SheetLabels.com and then apply the printed sticker paper to a blank sample book (called a “dummy”) that is exactly the same size and shape as the finished product. This mock up gives buyers a good understanding of what the finished book will look like, and it’s especially useful for new concepts like our Lift-a-Pop™ books, which combine pop-ups with lift-a-flaps.

The photos below demonstrate the process with one of our latest titles, The First Christmas: Lift-a-Pop.

A blank “dummy” ready for mock up.
Applying the sticker paper to the front cover.
Carefully smoothing it down to avoid bubbles or wrinkles.
Even blank, this book is fun!
But the sticker paper really brings it to life!

It’s always a thrill to see one of our books in a store, waiting to be loved by a little one!

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